Rob­bie Ball, co-founder and di­rec­tor of Un­cle Jack

Collective Hub - - FEATURE - BEST AD­VICE:

UN­CLE JACK IS A UNI­SEX WATCH COM­PANY THAT GREW FAST AND IS TURN­ING OVER UP­WARDS OF AU$1.4 MIL­LION.

When we first started three years ago, as 19- and 20-year-olds at the time, we had in­vested a rel­a­tively large por­tion of our money into get­ting the business run­ning. We knew that if we sold our first or­der of 400 watches, we’d get our money back. So, in many ways, that was our first goal. We were very short-sighted at the be­gin­ning, as we had no real ex­pec­ta­tions… but that quickly changed.

When our first or­der of watches ar­rived at the doorstep of my par­ents’ house I opened the boxes one by one and quickly dis­cov­ered that there was some­thing wrong with the strap – on all of them. It was dif­fer­ent to the orig­i­nal sam­ples we had de­signed. I im­me­di­ately pan­icked. I felt like I had let every­one down. How­ever, we had no op­tion but to launch any­way de­spite my hes­i­ta­tions. It turns out not one sin­gle cus­tomer no­ticed (and we haven’t changed the prod­uct since).

We’d planned to sell 400 watches over a whole year. Turns out we grossly un­der­es­ti­mated our abil­ity, sell­ing out of our first or­der of watches in 15 days. Af­ter a quick pat on the back, we got back to work. We had to turn this into some­thing even big­ger – and we have. Above my desk there’s a hand­writ­ten note from my­self say­ing, ‘Look left and right’. Of­ten we can get caught up in the daily grind, but we don’t look [around] to see what other op­por­tu­ni­ties there are.

Get in­spired and try dif­fer­ent strate­gies to reach your next ex­cit­ing mile­stone.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.