Robbie Ball, co-founder and director of Uncle Jack
UNCLE JACK IS A UNISEX WATCH COMPANY THAT GREW FAST AND IS TURNING OVER UPWARDS OF AU$1.4 MILLION.
When we first started three years ago, as 19- and 20-year-olds at the time, we had invested a relatively large portion of our money into getting the business running. We knew that if we sold our first order of 400 watches, we’d get our money back. So, in many ways, that was our first goal. We were very short-sighted at the beginning, as we had no real expectations… but that quickly changed.
When our first order of watches arrived at the doorstep of my parents’ house I opened the boxes one by one and quickly discovered that there was something wrong with the strap – on all of them. It was different to the original samples we had designed. I immediately panicked. I felt like I had let everyone down. However, we had no option but to launch anyway despite my hesitations. It turns out not one single customer noticed (and we haven’t changed the product since).
We’d planned to sell 400 watches over a whole year. Turns out we grossly underestimated our ability, selling out of our first order of watches in 15 days. After a quick pat on the back, we got back to work. We had to turn this into something even bigger – and we have. Above my desk there’s a handwritten note from myself saying, ‘Look left and right’. Often we can get caught up in the daily grind, but we don’t look [around] to see what other opportunities there are.
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