NATHAN JOHN­SON

Collective Hub - - DESIGN -

HOW DOES THIS IM­AGE SAY ‘COL­LEC­TIVE HUB’ TO YOU?

This im­age is based on beauty, pri­mar­ily truth in beauty. The idea that any­thing can be beau­ti­ful, de­pend­ing on the viewer.

HOW DO YOU HOPE READ­ERS PER­CEIVE IT?

I hope they see beauty.

HOW WOULD YOU DE­SCRIBE YOUR ARTIS­TIC STYLE?

[I’m the founder of] Black­list, a Syd­ney-based graphic de­sign stu­dio that launched in 2008. We pro­duce orig­i­nal and in­no­va­tive cre­ative for clients, in­clud­ing Coca-Cola, Quik­sil­ver and Uni­ver­sal Mu­sic. My fo­cus is on ty­pog­ra­phy and, be­ing from a graphic de­sign back­ground, I tend to use col­lage in my work, ty­ing images and ty­pog­ra­phy to­gether.

HOW DO YOU BE­GIN YOUR CRE­ATIVE PROCESS?

It all starts with a gen­eral di­rec­tion or vibe, usu­ally from some­thing I have seen around me that sparks an idea, whether from some other piece of art, some­thing in fash­ion or some­thing in na­ture. I can usu­ally pic­ture the fin­ished piece in my mind and so, when I start work­ing, it’s the process of get­ting what’s in my head onto the pa­per or screen.

WHAT ARE YOU EX­CITED ABOUT WORK­ING ON NOW?

At Black­list, there is never a dull mo­ment! We are cur­rently work­ing with a range of clients cre­at­ing cus­tom de­sign work and ty­pog­ra­phy, in­clud­ing brand­ing and lo­gos, which we love, as well as cre­at­ing our own prod­ucts and sta­tionery. We are also launch­ing our wed­ding in­vi­ta­tion col­lec­tion soon, which we’re pretty pumped to share af­ter 10 months of work­ing on it, on top of other projects. It’s all a process!

HOW DO YOU FEED YOUR OWN CRE­ATIVE EN­ERGY?

Surf­ing. It helps even the worst cre­ative block. You should all def­i­nitely try it.

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