ME­LANIE’S 7 HIGH-GROWTH LESSONS

Collective Hub - - FEATURE -

SOLVE A REAL PROB­LEM.

Our most crit­i­cal in­gre­di­ent has been pro­vid­ing a prod­uct that solves a real prob­lem that lots of peo­ple care about.

START NICHE AND GO WIDE.

By start­ing ‘niche’ (with Fu­sion) and then go­ing wide (with Canva), we were able to re­ally get a deep un­der­stand­ing of our cus­tomers’ prob­lem and solve it well.

STRUC­TURE YOUR COM­PANY AROUND GOALS.

Old-school hi­er­ar­chies with rigid struc­tures aren’t made for rapidly grow­ing start-ups. We struc­ture each team around ‘crazy big goals’ – and cel­e­brate when they’re hit.

HAVE GREAT ON-BOARD­ING,

so users get im­me­di­ate value and then share your prod­uct. We use usertest­ing.com a lot to test our prod­uct and watch users’ re­ac­tions.

LEARN TO LOVE EV­ERY TYPE OF DATA.

Use the right data for the right oc­ca­sion,from A/B tests, to user sur­veys, Google sur­veys and many oth­ers.

AIM TO MAKE YOUR PROD­UCT AF­FORD­ABLE.

Of course, this doesn’t ap­ply every­where. But a pretty ap­par­ent macro-trend is that most things are getting cheaper, faster and more ef­fi­cient.

PRO­VIDE REAL VALUE.

This can’t be un­der­es­ti­mated in both your prod­uct and mar­ket­ing.

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