MELANIE’S 7 HIGH-GROWTH LESSONS
SOLVE A REAL PROBLEM.
Our most critical ingredient has been providing a product that solves a real problem that lots of people care about.
START NICHE AND GO WIDE.
By starting ‘niche’ (with Fusion) and then going wide (with Canva), we were able to really get a deep understanding of our customers’ problem and solve it well.
STRUCTURE YOUR COMPANY AROUND GOALS.
Old-school hierarchies with rigid structures aren’t made for rapidly growing start-ups. We structure each team around ‘crazy big goals’ – and celebrate when they’re hit.
HAVE GREAT ON-BOARDING,
so users get immediate value and then share your product. We use usertesting.com a lot to test our product and watch users’ reactions.
LEARN TO LOVE EVERY TYPE OF DATA.
Use the right data for the right occasion,from A/B tests, to user surveys, Google surveys and many others.
AIM TO MAKE YOUR PRODUCT AFFORDABLE.
Of course, this doesn’t apply everywhere. But a pretty apparent macro-trend is that most things are getting cheaper, faster and more efficient.
PROVIDE REAL VALUE.
This can’t be underestimated in both your product and marketing.