16 BUSI­NESS BIG SPENDERS

Collective Hub - - CONTENTS - WORDS GOOGLE AP­PLE ASANA FACE­BOOK TWIT­TER NET­FLIX

these com­pa­nies splash big cash to get their em­ploy­ees to stick around long-term

ME­LANIE DIM­MITT

Jell-O shots, ZEN rooms and surgery for staff mem­bers. These suc­cess­ful COM­PA­NIES aren’t afraid to SPLASH the CASH to stand out – and re­tain TAL­ENT.

In ad­di­tion to se­ri­ously splash­ing out on com­pany perks, Google matches staff do­na­tions to char­i­ta­ble or­gan­i­sa­tions (up to US$6000 an­nu­ally), and in the event of an em­ployee’s death, their spouse re­ceives 50 per cent of their salary for 10 years. They also com­mit­ted US$1 bil­lion in grants to non-prof­its aimed at train­ing high-tech work­ers.

Not to be out­done by Google, Ap­ple matches em­ployee do­na­tions up to US$10,000 per year. They also host ‘beer bashes’ and con­certs (with celebrity per­form­ers such as Ste­vie Won­der) for their teams, who also en­joy a lim­it­less sup­ply of the tech giant’s sig­na­ture fruit – ac­tual ap­ples – and some of the high­est en­try-level pay pack­ets around. Aes­thet­ics are im­por­tant at this Sil­i­con Val­ley soft­ware start-up, where staff re­ceive US$10,000 to be spent on what­ever workspace fur­nish­ings they fancy, from stand-up desks and er­gonomic chairs to in­door plants and mini fridges. Asana also dishes out twice-daily or­ganic home-cooked meals, on­site yoga classes, Uber perks and life-coach­ing ser­vices.

Last year Face­book nobly pledged to swal­low its 5 per cent fee on do­na­tions, and now 100 per cent of the money given via its ‘do­nate’ but­tons goes straight to the cause. Em­ploy­ees ben­e­fit from on­site health­care, free food, pro­fes­sional-de­vel­op­ment classes and US$4000 in ‘baby cash’ on top of four months ma­ter­nity and pa­ter­nity leave, while in­terns can re­port­edly earn in ex­cess of US$7000 per month. Twit­ter has sunk some se­ri­ous dol­lars into a 1500-square-me­tre rooftop deck at their San Fran­cisco HQ, as well as two log cab­ins which are used for meet­ings and events, where you’ll find wine, beer and kom­bucha on tap. The com­pany has also in­vested in a fam­ily-friendly learn­ing cen­tre called Neigh­borNest, which of­fers free child­care and pro­gram­ming train­ing.

New par­ents are looked af­ter at Net­flix, which of­fers an en­tire year of paid ma­ter­nity and pa­ter­nity leave. Mean­while, all staff are treated to lunch on the com­pany and un­lim­ited va­ca­tion days. It seems that CEO and co-founder Reed Hast­ings has deep pock­ets, as he per­son­ally fronted the cash for a US$100 mil­lion phil­an­thropic fund sup­port­ing education groups and ini­tia­tives.

Artist Jeff Can­ham’s work at Face­book HQ.

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