WILDEST DREAMS

When CHAS­ING your DREAMS, the EASY way is rarely the BEST WAY, as WILDLIFE con­ser­va­tion­ist Bradley Trevor Greive DIS­COV­ERED.

Collective Hub - - CONTENTS - IN THE WILD BUSI­NESS LES­SON NEVER UN­DER­ES­TI­MATE YOUR IN­DUS­TRY COM­PE­TI­TION IN THE WILD BUSI­NESS LES­SON DON’T AD­VER­TISE YOUR WEAK­NESSES

there’s much to be learnt from bears in the wild that can be ap­plied to busi­ness, says Bradley Trevor Greive

Para­trooper, wildlife con­ser­va­tion­ist and best­selling author Bradley Trevor Greive has sold more than 30 mil­lion books and is one of the world’s most sought-af­ter cre­ative con­sul­tants. His lat­est book, Pen­guin Bloom, is be­ing made into a Hol­ly­wood movie by Reese Wither­spoon and Naomi Watts, but he has also spent much of the last six years study­ing Alaskan brown bears on the sub-Arc­tic is­land of Kootznoowoo. There, he un­cov­ered some un­ex­pected busi­ness lessons…

BE­ING SMART IS BET­TER THAN BE­ING BIG

De­spite there be­ing an abun­dance of food, Kootznoowoo isn’t an easy place to live, even if you’re a gi­gan­tic bear, sim­ply be­cause you’re al­ways com­pet­ing with roughly 2000 other gi­gan­tic bears. While size does mat­ter, in­tel­li­gence and cre­ativ­ity mat­ter even more. I’ve found the bones of heavy­weight males that were badly beaten while try­ing to as­sert them­selves. I’ve also watched smaller bears live well by us­ing their brains to stay out of trou­ble. Don’t jeop­ar­dise your goals by con­fus­ing power with suc­cess. Your time, tal­ent, rep­u­ta­tion and cap­i­tal are the lifeblood of your busi­ness. If you put any of these at un­nec­es­sary risk, then you’re not be­ing smart enough and this can be fa­tal to your brand.

LAY LOW WHILE YOU BUILD YOUR STRENGTH

De­spite their fear­some ap­pear­ance, Kootznoowoo brown bears of­ten share mo­ments of ten­der­ness and com­pas­sion. I once saw a large fe­male who’d suf­fered a bro­ken leg. I was sure she wouldn’t sur­vive the in­jury, but I was wrong. Two years later I found her graz­ing in a meadow with a limp, but other­wise in good con­di­tion. She’d wisely avoided con­cen­trated, con­tested bear ter­ri­tory while she re­cov­ered. Then, when she re-en­tered bear so­ci­ety, she was back to full strength and was, once again, a force to be reck­oned with. Bluff­ing will get you killed in the bear world, and the same is true for your busi­ness when you’re not at 100 per cent. Com­peti­tors and in­vestors can sense weak­ness in your des­per­a­tion. Pulling back and re­duc­ing your ex­po­sure to risk while you re­tool and re­build when things aren’t work­ing can help you and your brand come back stronger.

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