Mias rises in Maddington
BELOVED West Australian bread label Mias will operate from a new production home in Maddington.
The sale of Mias Bakery to Family Foods WA, which operates Bovell’s Bakery in Maddington, was confirmed last week – three months after the family-owned local business was placed into trading administration.
Family Foods WA director Stephen Dunkley said it was a busy first week of expanded operation at the Bovell’s site, with increased hours to cope with the additional production of Mias-labelled products.
The move to produce Mias bread from the Bovell’s bakery provided significant cost efficiencies and the new owner will also look to quit some costly country routes to minimise wastage as it looks to turn around the brand’s financial fortunes.
Mr Dunkley wants to maintain deliveries of Mias bread to all metropolitan outlets and Coles and Woolworths have indicated they will continue to stock the Mias line.
“We are hoping to retain as much of the business as possible and keep the brand alive,” Mr Dunkley said.
Administrator Jimmy Trpcevski, from WA Insolvency Solutions, said Mias’ employees would receive full entitlements and creditors owed more than $10 million would receive a dividend as an outcome of the bakery’s sale.
He said about half of the employees would have an opportunity with Bovell’s.
Mias’ former Canning Vale production centre will continue to be used for distribution and administration during the transition period.