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MICHAEL WOODRUFF VR is a great and novel way of addressing a lot of the problems other storytelling formats struggle with.
CHRIS MARTY WEAVER In years to come, VR will potentially revolutionise education and how history and science are taught. Unlike 3D film, I feel VR is more than the latest fad.
SAVVAS DEMETRIOU Virtual reality is good to experiment with, but needs to evolve further before it can be applied to arts, advertising or design.
LEN MASSAAR Unless and until VR devices are affordable, and truly cross-platform, VR is unlikely to unleash its true long-term potential.
@JACOBLEEDESIGN VR will be massive for events and product launches before it’s refined for use at home. The possibilities are exciting.