JUNE by Lyft with John Kahrs www.lyft.com
A new animated short, directed by John Kahrs for lift-sharing platform, Lyft, tells the story of a widow who starts using the app to get out more and become part of her community. “The film was inspired by the Lyft drivers and passengers who make it more than going from A to B,” says Ricardo Viramintes, creative director at Lyft. “Countless stories and relationships have been created in Lyft rides, and we wanted to find an emotive way to describe the community that Lyft has facilitated.” The team behind the film were careful to strike the right balance so they could showcase Lyft without going overboard, and the short has been received positively by Lyft drivers. “We went to great lengths to make sure we captured their experiences in as real a way as possible,” says Viramintes.