LIFT­ING SPIR­ITS

Computer Arts - - Showcase -

JUNE by Lyft with John Kahrs www.lyft.com

A new an­i­mated short, di­rected by John Kahrs for lift-shar­ing plat­form, Lyft, tells the story of a widow who starts us­ing the app to get out more and be­come part of her com­mu­nity. “The film was in­spired by the Lyft driv­ers and pas­sen­gers who make it more than go­ing from A to B,” says Ri­cardo Vi­ram­intes, creative di­rec­tor at Lyft. “Count­less sto­ries and re­la­tion­ships have been cre­ated in Lyft rides, and we wanted to find an emo­tive way to de­scribe the com­mu­nity that Lyft has fa­cil­i­tated.” The team be­hind the film were care­ful to strike the right bal­ance so they could show­case Lyft with­out go­ing over­board, and the short has been re­ceived pos­i­tively by Lyft driv­ers. “We went to great lengths to make sure we cap­tured their ex­pe­ri­ences in as real a way as pos­si­ble,” says Vi­ram­intes.

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