UGLY AS SIN

Computer Arts - - Showcase -

SIN­NER TYPEFACE by Frame Creative www.frame­cre­ative.com.au

Frame Creative de­signed bru­tal, neo-clas­sic new typeface Sin­ner for the third is­sue of Aus­tralian pub­li­ca­tion Krass Jour­nal. “The brief was to de­lin­eate the bit­ing and au­da­cious con­tent,” ex­plains Simon Pearce, creative di­rec­tor at Frame. “I set out to cre­ate some­thing al­most ugly in re­flec­tion of some of the un­com­fort­able top­ics inside the is­sue.”

Pearce con­structed the let­ters from a strict grid base and sys­tem of shapes, ref­er­enc­ing type mas­ter Gareth Hague’s fonts Har­bour and Text, as well as a se­ries of an­cient Ara­bic cal­li­graphic styles and his­toric Ger­manic and black­let­ter let­ter­forms. Sharp 45-de­gree an­gles add a harsh­ness to the de­sign, while vary­ing lig­a­tures pro­vide di­ver­sity in the lay­out. “Sin­ner is de­signed to work at poster and head­line sizes for a bold im­pact,” adds Pearce.

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