UGLY AS SIN
SINNER TYPEFACE by Frame Creative www.framecreative.com.au
Frame Creative designed brutal, neo-classic new typeface Sinner for the third issue of Australian publication Krass Journal. “The brief was to delineate the biting and audacious content,” explains Simon Pearce, creative director at Frame. “I set out to create something almost ugly in reflection of some of the uncomfortable topics inside the issue.”
Pearce constructed the letters from a strict grid base and system of shapes, referencing type master Gareth Hague’s fonts Harbour and Text, as well as a series of ancient Arabic calligraphic styles and historic Germanic and blackletter letterforms. Sharp 45-degree angles add a harshness to the design, while varying ligatures provide diversity in the layout. “Sinner is designed to work at poster and headline sizes for a bold impact,” adds Pearce.