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DE LA MER IDEN­TITY by Glad­stone Me­dia www.glad­stone­me­

With a fo­cus on or­ganic, sus­tain­ably caught and farmed fresh fish and seafood, bou­tique seafood shop De La Mer needed its brand to feel au­then­tic and time­less, as if it had long been part of the neigh­bour­ing com­mu­nity of lo­cal, fam­ily-owned busi­nesses. “We re­searched the sus­tain­able fish­ing in­dus­try and the over­all aes­thet­ics of as­pi­ra­tional shops around the world,” says Jeremy Glad­stone, creative di­rec­tor at Glad­stone Me­dia. “As a re­sult, we chose to make cus­tom ty­pog­ra­phy a large part of the in­stal­la­tions for the pur­poses of brand mes­sag­ing and aes­thetic ap­peal.” The use of cus­tom vin­tage-style ty­pog­ra­phy, hand-let­tered cur­sive, etched wood, and an eclec­tic mix of found ob­jects with a nau­ti­cal feel gives the brand an or­ganic, home­grown aes­thetic that sets it apart from its com­peti­tors, while the main floor in­stal­la­tion of grey hexag­o­nal tiles are rem­i­nis­cent of fish scales, a touch which adds to the mod­ern, nau­ti­cal look.

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