NAUTICAL BUT NICE
DE LA MER IDENTITY by Gladstone Media www.gladstonemedia.ca
With a focus on organic, sustainably caught and farmed fresh fish and seafood, boutique seafood shop De La Mer needed its brand to feel authentic and timeless, as if it had long been part of the neighbouring community of local, family-owned businesses. “We researched the sustainable fishing industry and the overall aesthetics of aspirational shops around the world,” says Jeremy Gladstone, creative director at Gladstone Media. “As a result, we chose to make custom typography a large part of the installations for the purposes of brand messaging and aesthetic appeal.” The use of custom vintage-style typography, hand-lettered cursive, etched wood, and an eclectic mix of found objects with a nautical feel gives the brand an organic, homegrown aesthetic that sets it apart from its competitors, while the main floor installation of grey hexagonal tiles are reminiscent of fish scales, a touch which adds to the modern, nautical look.