SOME­THING NEW

Computer Arts - - Showcase -

SOME­ONE SOME­WHERE by So­ciedad Anón­ima www.so­ciedadanon­ima.mx

Flor de Mayo wanted to use tra­di­tional Mex­i­can tex­tile de­signs in ev­ery­day gar­ments and ac­ces­sories, giv­ing credit to the ar­ti­sans and their her­itage, and so tasked So­ciedad Anón­ima with de­vel­op­ing a suit­able graphic iden­tity and new name. “The name had to be short but strong, and re­fer to the main pur­pose of the com­pany,” says Ro­drigo To­var, founder and part­ner at So­ciedad Anón­ima. “Some­one Some­where was mean­ing­ful and al­lowed us to ‘play’ with it graph­i­cally.” Al­though some as­pects of the pro­ject were chal­leng­ing, such as en­sur­ing the lo­go­type in­cluded suf­fi­cient space to credit the peo­ple and places where the gar­ments were made, So­ciedad Anón­ima was pleased with the fi­nal re­sult: “We love the fact that with very sim­ple el­e­ments, the fi­nal re­sult is strong and works har­mo­niously with tra­di­tional tex­tiles,” states To­var.

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