MELODIC MOVE­MENT

Computer Arts - - Showcase -

EUPHONICA RE­BRAND by EACH www.eachlon­don.com

Briefed to re­name and re­brand well-known event mu­sic busi­ness Stag Mu­sic, London-based graphic de­sign and brand­ing agency EACH set about defin­ing a brand propo­si­tion that would re­flect the com­pany’s el­e­vated client list, and carve it a place above its com­pe­ti­tion. The new name, Euphonica, ref­er­ences the word ‘eu­phony’ – the qual­ity of be­ing pleas­ing to the ear – and with this ap­proved, EACH then went on to pro­duce a rich and com­pelling vis­ual world.

In­spi­ra­tion for the Euphonica sym­bol came from the client’s wish to move and im­merse its au­di­ences in event ex­pe­ri­ences. “The mar­que ab­stractly ex­presses that sense of sonic im­mer­sion in per­for­mance, or more lit­er­ally al­ludes to the per­former and au­di­ence,” ex­plains EACH’s creative di­rec­tor Tom Munck­ton. “It’s also de­rived from the name’s ‘E’ let­ter­form. We’ve loved watch­ing how em­pow­ered the team feel now they have a brand that can guide them into ever more in­ter­est­ing and ex­cit­ing places,” he adds.

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