EUPHONICA REBRAND by EACH www.eachlondon.com
Briefed to rename and rebrand well-known event music business Stag Music, London-based graphic design and branding agency EACH set about defining a brand proposition that would reflect the company’s elevated client list, and carve it a place above its competition. The new name, Euphonica, references the word ‘euphony’ – the quality of being pleasing to the ear – and with this approved, EACH then went on to produce a rich and compelling visual world.
Inspiration for the Euphonica symbol came from the client’s wish to move and immerse its audiences in event experiences. “The marque abstractly expresses that sense of sonic immersion in performance, or more literally alludes to the performer and audience,” explains EACH’s creative director Tom Munckton. “It’s also derived from the name’s ‘E’ letterform. We’ve loved watching how empowered the team feel now they have a brand that can guide them into ever more interesting and exciting places,” he adds.