FOUR QUES­TIONS TO ASK YOUR­SELF

EN­SURE THE SUC­CESS OF YOUR NEXT DIG­I­TAL PRO­JECT IN JUST FOUR STEPS

Computer Arts - - Back To Basics -

1 WHO IS YOUR IDEA FOR?

Get spe­cific: write a per­sona, or three. Who is this per­son, where do they work, what do they do on­line? The clearer your pic­ture of this per­son, the more you can make your pro­ject ap­peal to them.

2 WHAT PROB­LEM DOES YOUR IDEA SOLVE?

The big­ger the prob­lem, the more com­pelling your idea will seem. This doesn’t have to be daunt­ing: bore­dom is one of our big­gest mo­ti­va­tors, so your pro­ject might just have to ex­cite peo­ple to be a great so­lu­tion.

3 WHEN WILL USERS EN­GAGE WITH IT?

Try to nail when and where is the best time to tell peo­ple about your idea. It could be at work or on the go, in the morn­ing or the evening. Telling peo­ple about your pro­ject closer to the time they would ac­tu­ally use it will make them much more likely to do so.

4 WHY WOULD SOME­ONE USE YOUR PROD­UCT?

Try ask­ing ‘why?’ five times. This method was de­vel­oped by Sa­kichi Toy­oda for Toy­ota and digs down through the su­per­fi­cial an­swers un­til you reach some­one’s core mo­ti­va­tion for act­ing. Then you can de­sign ac­cord­ingly.

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