FOUR QUESTIONS TO ASK YOURSELF
ENSURE THE SUCCESS OF YOUR NEXT DIGITAL PROJECT IN JUST FOUR STEPS
1 WHO IS YOUR IDEA FOR?
Get specific: write a persona, or three. Who is this person, where do they work, what do they do online? The clearer your picture of this person, the more you can make your project appeal to them.
2 WHAT PROBLEM DOES YOUR IDEA SOLVE?
The bigger the problem, the more compelling your idea will seem. This doesn’t have to be daunting: boredom is one of our biggest motivators, so your project might just have to excite people to be a great solution.
3 WHEN WILL USERS ENGAGE WITH IT?
Try to nail when and where is the best time to tell people about your idea. It could be at work or on the go, in the morning or the evening. Telling people about your project closer to the time they would actually use it will make them much more likely to do so.
4 WHY WOULD SOMEONE USE YOUR PRODUCT?
Try asking ‘why?’ five times. This method was developed by Sakichi Toyoda for Toyota and digs down through the superficial answers until you reach someone’s core motivation for acting. Then you can design accordingly.