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Dave DeSan­dro shares the ideas that didn’t make it

Computer Arts - - Project Diary -

This pin­wheel­based form clearly rep­re­sents red, green and blue colour mix­ing. It uses sim­ple shapes, so it’s eas­ier to un­der­stand at a glance. But it is too generic, and doesn’t say any­thing about the com­pany.

RGB is in the name, so why over­think it? Us­ing a dou­ble stroke and geo­met­ric let­ter­forms gives this mark a clas­sic throw­back vibe. But this didn’t make the cut as the marks didn’t have that ex­tra oomph to stand out.

This pen­rose tri­an­gle at­tempts to em­pha­sise the ‘schemes’ el­e­ment of the brand – some­thing with struc­ture and form. It fits well with the brand, but is too vis­ually com­plex, and hard to un­der­stand.

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