BACK TO REALITY
Dave DeSandro shares the ideas that didn’t make it
This pinwheelbased form clearly represents red, green and blue colour mixing. It uses simple shapes, so it’s easier to understand at a glance. But it is too generic, and doesn’t say anything about the company.
RGB is in the name, so why overthink it? Using a double stroke and geometric letterforms gives this mark a classic throwback vibe. But this didn’t make the cut as the marks didn’t have that extra oomph to stand out.
This penrose triangle attempts to emphasise the ‘schemes’ element of the brand – something with structure and form. It fits well with the brand, but is too visually complex, and hard to understand.