Dave DeSandro explains how he went from basic forms to a 3D logo
1 Making shapes
First, I designed the letterforms so that each fitted into a square, as squares can be aligned in a variety of ways. The letters are composed of basic geometric shapes: circles and rectangles, aligned to a grid.
2 Colouring in
I coloured the letters red, green and blue, then set Screen blend mode. This way, the red, green and blue screen colours blended to produce cyan, yellow, magenta and white intersections once overlapped.
3 Finding angles
Next, I rotated the letters in 3D space using an isometric alignment. Here, each letter is angled so that it forms one face of a cube.
4 In formation
Moving the letters so that they intersect one another on their individual planes created an interesting form. The notch of the G fits right along the bottom edge of the R. I then added the eye circle to solidify the bird image. With all these elements, you see the bird first, then notice the R,G, B letters and colours.
5 Ready to render
Finally, I reverse-engineered the alignment so it can be reproduced in an actual 3D environment. The whole logo can be rendered as a 3D object, so it can be viewed and rotated in RGB Schemes’ VR applications.
The exact positioning of the letters used when in a 3D application.
The bird is formed from the letters.
The red, green and blue shapes on a plane.
Using simple shapes to cut letters that fit.
Using additive colour theory for the logo.