Ed­i­tor’s let­ter

Computer Arts - - Welcome - NICK CAR­SON Ed­i­tor nick.car­son@fu­turenet.com

Vir­tual re­al­ity is go­ing main­stream. And as the hard­ware pro­lif­er­ates and be­comes even more pow­er­ful and af­ford­able, agen­cies are wak­ing up to the po­ten­tial for cre­at­ing truly im­mer­sive brand worlds. Fol­low­ing a slew of up­dates and new de­vices in 2016 – our in­box was over­flow­ing with press re­leases – 2017 looks like the year we’ll see it come to fruition.

Our spe­cial re­port this month re­veals how to make use of VR in brand­ing and ad­ver­tis­ing cam­paigns, and takes the tem­per­a­ture of the in­dus­try to pre­dict what comes next in this brave new vir­tual world.

Else­where, our D&AD New Blood se­ries con­tin­ues as we ask how to make your dig­i­tal work en­gage where it counts, so you can com­pete for at­ten­tion spans and even be­come more in­ter­est­ing than Net­flix – while reg­u­lar colum­nist Adrian Shaugh­nessy pon­ders if and when we’ll all find our­selves re­placed by ro­bots any­way.

But if you pre­fer to hold, stroke or sniff your lov­ingly crafted de­sign work, rather than have it pro­jected on a vi­sor or gen­er­ated by an AI bot’s al­go­rithm, don’t fret – you’ll also find plenty of more tra­di­tional ad­vice in our freelancer’s guide to print, which fea­tures video in­ter­views with three suc­cess­ful free­lance print de­sign­ers.

Packed with in­sights on mak­ing it as a free­lance graphic de­signer in a com­pet­i­tive mar­ket­place, as well as in­sider tips and tricks for pre­par­ing your art­work for print, it’s a one-stop-shop to im­prove your craft.

Next month, we ex­plore some of the most ex­cit­ing cities around the world to live, work and visit as a de­signer, plus a pro guide to the art and craft of logo de­sign – don’t miss it.

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