Eleanor Shake­speare talks through her In­sta­gram feed

Computer Arts - - Contents - www.in­sta­gram.com/es­hake­speare

Pho­tomon­tage il­lus­tra­tor Eleanor Shake­speare works for a range of clients and con­texts and mostly uses In­sta­gram to post pic­tures of her work – ei­ther in progress, in her sketch­book or in print. “The last one is es­pe­cially im­por­tant be­cause so much il­lus­tra­tion is seen on­line and some­times it’s help­ful to see it in its print con­text,” she notes.

Be­liev­ing that peo­ple want to see be­hind the scenes of a de­signer’s life as well as their work, Shake­speare also posts snip­pets of her South London home or her trav­els; any­thing she finds beau­ti­ful. “If I ad­mire the work of a cer­tain il­lus­tra­tor, the chances are I want to know more about what in­spires them, where they live and what they get up to,” she says.

Shake­speare also uses the plat­form as a more so­cia­ble, less for­mal way of com­mu­ni­cat­ing and build­ing re­la­tion­ships with clients, de­sign­ers and art di­rec­tors. “I’ve got jobs through In­sta­gram and even landed an agent be­cause of my feed. If my web­site is the pol­ished, re­fined, leather-bound port­fo­lio, In­sta­gram is my sketch­book,” she ex­plains.

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