Are you ex­cited about the po­ten­tial of work­ing with VR, or is it just a fad?

Computer Arts - - Contents -

NIK­LAS LIND­STROM Head of in­ter­ac­tive pro­duc­tion Droga5

“I am truly ex­cited about the po­ten­tial of this medium. We have a long way to go, but that’s ex­cit­ing. We tend to ap­ply old truths to some­thing new, and that’s why the fo­cus has mostly been around VR as a new way to tell sto­ries. For me, the real po­ten­tial of VR is to make peo­ple feel truly im­mersed in ex­pe­ri­ences they wouldn’t other­wise have, so the fo­cus should more be about in­flu­enc­ing and en­hanc­ing peo­ple’s emo­tions and in­ter­ac­tions in the ex­pe­ri­ence than de­liv­er­ing a cer­tain story. The user cre­ates their own story, and so be­comes the sto­ry­teller.”

DUAN EVANS Ex­ec­u­tive creative di­rec­tor AKQA

“We’re al­ready see­ing vir­tual re­al­ity used by doc­tors, sports coaches and ed­u­ca­tors be­cause of the real ben­e­fits it brings. VR is here to stay, it’s only go­ing to get more so­phis­ti­cated and im­mer­sive. Al­though gam­ing and en­ter­tain­ment are cur­rently the pri­mary uses, the pos­i­tive im­pact VR can bring is in­cred­i­bly ex­cit­ing.”

ALEX DONNE-JOHN­SON Creative di­rec­tor Daz­zle­ship www.daz­zle­

“For any­one work­ing in mo­tion, I feel this is an ex­cit­ing area. VR is ei­ther ren­dered (360 video) or real-time, leav­ing most mo­tion de­sign­ers only able to cre­ate ren­dered video. The com­mu­nity is rapidly shift­ing to­wards GPU ren­der­ing, specif­i­cally things like Oc­tane by Otoy, who have made var­i­ous de­vel­op­ments with VR and Ocu­lus. Com­bine this with Nvidia’s in­creas­ing GPU power, and it seems that mo­tion de­sign­ers should shift into VR as pro­duc­ing real-time VR be­comes more likely. It’s an ex­cit­ing medium, but it still needs more time to ma­ture.”

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