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Hot new work, including a new identity for Future London Academy
Moscow-based design agency ONY and branding icon Michael Wolff have collaborated to create a striking new typography-based identity for Future London Academy, an establishment offering immersive learning experiences for creative professionals and innovators from around the world.
While exploring London, ONY noticed two recurring elements in the city’s architecture – triangular shapes and refraction – and brought both into the identity. The team created a library of 3D buildings referencing the city’s main architectural and cultural symbols, before layering the models onto the brand’s type and images to create an abstract refractive effect.
“It echoes the idea of Future London Academy: knowledge through the lens of London,” explains ONY’s Anna Sytina. “The library of 3D objects can always be extended, giving the brand an unlimited way to experiment and express itself.”
“On one hand this was a dream project,” she adds. “Everyone who’s engaged in design and brand building wants to make a brand identity for an educational institution that’s focused on design and creativity. But at the same time it was a challenge to do something for such a sophisticated audience.”