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@CASPERLAJENSEN I believe so. Branding can become a symbol. It should want to make a change in people’s lives. It can become a movement that represents the receiver’s values. @STEWARTAINSLIE I almost hope not. People and organisations make real social change. Branding can elevate those ideals. But the danger is that brands can pay lip service to causes. @WHITESPACEHOU Absolutely! Branding is something if done well that can transcend real world thinking and influence societal perception. GONçALO TELLES Branding has the power to reach out loud and connect people around something they can believe in together. Bringing people together is, for me, a positive outcome. DAVE HAIGH Yes. Have you not seen the Pepsi adverts?