TWEET @COM­PUT­ERARTS OR FIND US ON FACE­BOOK

Computer Arts - - Insight -

@CASPERLAJENSEN I be­lieve so. Brand­ing can be­come a sym­bol. It should want to make a change in peo­ple’s lives. It can be­come a move­ment that rep­re­sents the re­ceiver’s val­ues. @STEWARTAINSLIE I al­most hope not. Peo­ple and or­gan­i­sa­tions make real so­cial change. Brand­ing can el­e­vate those ideals. But the danger is that brands can pay lip ser­vice to causes. @WHITESPACEHOU Ab­so­lutely! Brand­ing is some­thing if done well that can tran­scend real world think­ing and in­flu­ence so­ci­etal per­cep­tion. GONçALO TELLES Brand­ing has the power to reach out loud and con­nect peo­ple around some­thing they can be­lieve in to­gether. Bring­ing peo­ple to­gether is, for me, a pos­i­tive out­come. DAVE HAIGH Yes. Have you not seen the Pepsi ad­verts?

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.