MoveMove.nl is a travel service that launched earlier this year. Commissioned through digital agency Flink and production agency Shop Around, Dutch creative studio Loulou & Tummie were briefed with creating illustrations and animations for the MoveMove website.
“Everything is based on their logo and card design,” explains Laurens (Loulou). “The colours are picked from their branding and we decided to draw everything at a 45-degree angle. This gives everything a forced and flat isometric-like perspective.”
Using the colour palette was challenging, admits Chantal (Tummie). “It’s all based on layering their magenta and pastel green on top of each other in Multiply mode, in all thinkable variations. It was sometimes difficult keeping the colours and contrast in balance.”
The pair say the subtle animations are their highlights of the project. “The animated details bring the illustrations to life and give it a feeling of movement and speed. Exactly what we wanted to accomplish.”