OLD WITH NEW
When luxury jewellery designer Angela Georgiou wanted to grow beyond her current customer reach, she tasked branding agency Clout with creating a more distinct positioning and identity to help her stand out.
Georgiou’s Greek Cypriot heritage inspires her work – she re-imagines found and personal antiquities, turning them into unconventional, contemporary pieces of jewellery – so the studio centred their new branding on the notion of ‘the past re-imagined’.
“We developed a lino-cut illustrative style inspired by ancient Greek mythology, where we depicted goddesses wearing photographed pieces of her jewellery – the idea literally highlighting the old with the new,” explains creative director Michael Smith.
“Our favourite part was seeing the illustrative look evolve from initial sketches into beautiful lino-cut prints that were then combined with photography to create the desired look that we were aiming for.”