Sometimes a brand’s heritage must be celebrated. Back in 2008, North’s rebrand of the Royal Mint did exactly that. “This is the only minting institution to have an 1,100-year-old royal heritage,” explains North’s Sean Perkins.
North clearly differentiated the Royal Mint from its overseas competitors, combining the Royal Family’s Coat of Arms with a gold heraldic ‘supporter’, symbolising heritage and minting expertise.
“The supporter is derived from the Tudor rose, struck on the first gold sovereign of 1489, combined with the geometric shapes of the coin ‘dial plates’ currently in use at the Royal Mint,” explains Perkins.
“The use of black, gold and silver evoke the premium qualities of this royal institution. The Royal Mint emblem represents the ultimate guarantee of quality,” says North’s Sean Perkins.