Computer Arts - - Industry Issues -

Here Design re­branded Panzer’s Deli & Gro­cery, a much-loved in­sti­tu­tion in St John’s Wood, Lon­don, es­tab­lished in 1944 and known for its smoked salmon, bagels and eclec­tic world foods. Con­scious of its fiercely loyal cus­tomer base, the agency con­ducted ex­ten­sive re­search into the deli’s his­tory and place in the com­mu­nity. The Aus­trian and Czech her­itage of the shop’s orig­i­nal founders in­formed the design of the new word mar­que, in­spired by the ty­pog­ra­phy of old Aus­trian shop signs. And the be­spoke sig­na­ture fish sym­bol is a nod to the shop’s much­sought-af­ter smoked salmon, which is also em­pha­sised through a salmon stripe mo­tif through­out the brand­ing sys­tem.

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