CRE­ATE BRAND IM­PACT

Computer Arts - - Industry Issues -

Now in their fifth year, Com­puter Arts’ very own Brand Im­pact Awards re­ward the best brand­ing from all around the world – and pre­vi­ous win­ners have in­cluded to­tal cre­ative re­thinks of house­hold-name brands, prod­ucts and ranges, as well as stand-out ex­am­ples of skil­fully reawak­ened brand her­itage.

Taxi Stu­dio’s rad­i­cal over­haul of Carls­berg EXPØRT was short­listed at the 2017 Awards, while its lim­ited-edi­tion Køben­havn Col­lec­tion pack­ag­ing picked up tro­phies in both the FMCG and Wine, Beer & Spir­its cat­e­gories.

“We knew they needed some­thing much more dra­matic than a tweak to force reap­praisal,” re­flects Taxi Stu­dio’s co-founder Spencer Buck. “Thank­fully the client was very much on the same bus, so rad­i­cally re­design­ing them be­came the brief from day one.”

North’s re­brand of Co-op and Design Bridge’s over­haul of Guin­ness picked up tro­phies in 2016 and 2017 re­spec­tively. While Co-op’s much-lauded new look rein­vig­o­rated its 1960s hey­day, Design Bridge’s work for Guin­ness delved even fur­ther back, in­cor­po­rat­ing au­then­tic de­tails from the brand’s 250-year his­tory, and adding tac­tile crafts­man­ship through wood­cut-style il­lus­tra­tion and the use of let­ter­press.

Have you cre­ated some best-in-class brand­ing this year? En­tries are now open for the Brand Im­pact Awards.

Now in their fifth year, CA’s very own Brand Im­pact Awards re­ward the best brand­ing from around the world. Find out more and sub­mit your best work be­fore 1 June 2018: www.brandim­pactawards.com

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.