CREATE BRAND IMPACT
Now in their fifth year, Computer Arts’ very own Brand Impact Awards reward the best branding from all around the world – and previous winners have included total creative rethinks of household-name brands, products and ranges, as well as stand-out examples of skilfully reawakened brand heritage.
Taxi Studio’s radical overhaul of Carlsberg EXPØRT was shortlisted at the 2017 Awards, while its limited-edition København Collection packaging picked up trophies in both the FMCG and Wine, Beer & Spirits categories.
“We knew they needed something much more dramatic than a tweak to force reappraisal,” reflects Taxi Studio’s co-founder Spencer Buck. “Thankfully the client was very much on the same bus, so radically redesigning them became the brief from day one.”
North’s rebrand of Co-op and Design Bridge’s overhaul of Guinness picked up trophies in 2016 and 2017 respectively. While Co-op’s much-lauded new look reinvigorated its 1960s heyday, Design Bridge’s work for Guinness delved even further back, incorporating authentic details from the brand’s 250-year history, and adding tactile craftsmanship through woodcut-style illustration and the use of letterpress.
Have you created some best-in-class branding this year? Entries are now open for the Brand Impact Awards.
Now in their fifth year, CA’s very own Brand Impact Awards reward the best branding from around the world. Find out more and submit your best work before 1 June 2018: www.brandimpactawards.com