CASE STUDY THIRST CRAFT, LOCH LOMOND

HOW A SCOT­TISH AGENCY UP­DATED THE LOOK OF ES­TAB­LISHED BREW­ERY, LOCH LOMOND

Computer Arts - - Illustration In Branding -

Glas­gow-based agency Thirst Craft was brought in to cre­ate a new look for the rel­a­tively es­tab­lished beer Loch Lomond; and a key part of the brief was to re­fresh the look and feel with­out alien­at­ing ex­ist­ing cus­tomers. “If we made them un­recog­nis­able, they’d have a drop in sales,” says cre­ative di­rec­tor Matt Burns. “So we wanted to keep what was work­ing well and where they have strong eq­uity, and that was in land­scape il­lus­tra­tion and un­usual colour pal­ettes.”

The agency brought in il­lus­tra­tor Jack Daly for the project. “The way he uses light and shadow is great,” says Burns. “There’s so much to ex­plore there – he has a beau­ti­ful use of curves and colour. Also, it was great as he grew up [near Loch Lo­mand]. It’s quite a sub­tle de­tail but we wanted to cap­ture that sense of a whole day at the Loch.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.