TOGETHER DESIGN, PEARSON
Together Design has worked with education brand Pearson for the last three years. As the lead agency for its global rebrand, Together Design “created hundreds of pages of guidance in many different languages,” says creative director and founder Heidi Lightfoot. Illustration was a vital part of this new approach, enabling easy, direct communication across numerous languages and cultures for a company that has over 30,000 employees.
Together commissioned five illustrators located in different parts of the world including Singapore, the US, Australia and the UK to create hero illustrations “for communicating big themes”, as well as producing designs in-house for infographics, pictograms and patterns, to create a comprehensive “kit of parts” visual asset library for Pearson’s global operations.
“It was important to have different illustration artists around the world that the Pearson teams could commission directly,” says Lightfoot. “So there may be imagery which is market- and productspecific, but it all ties in seamlessly with the global library that is accessible to all.”