Computer Arts - - Illustration In Branding - US­ING IL­LUS­TRA­TION TO CROSS CUL­TURAL BAR­RI­ERS

To­gether Design has worked with ed­u­ca­tion brand Pear­son for the last three years. As the lead agency for its global re­brand, To­gether Design “cre­ated hun­dreds of pages of guid­ance in many dif­fer­ent lan­guages,” says cre­ative di­rec­tor and founder Heidi Lightfoot. Il­lus­tra­tion was a vi­tal part of this new ap­proach, en­abling easy, di­rect com­mu­ni­ca­tion across nu­mer­ous lan­guages and cul­tures for a com­pany that has over 30,000 em­ploy­ees.

To­gether com­mis­sioned five il­lus­tra­tors lo­cated in dif­fer­ent parts of the world in­clud­ing Sin­ga­pore, the US, Aus­tralia and the UK to cre­ate hero il­lus­tra­tions “for com­mu­ni­cat­ing big themes”, as well as pro­duc­ing de­signs in-house for in­fo­graph­ics, pic­tograms and pat­terns, to cre­ate a com­pre­hen­sive “kit of parts” vis­ual as­set li­brary for Pear­son’s global op­er­a­tions.

“It was im­por­tant to have dif­fer­ent il­lus­tra­tion artists around the world that the Pear­son teams could com­mis­sion di­rectly,” says Lightfoot. “So there may be im­agery which is mar­ket- and prod­uct­spe­cific, but it all ties in seam­lessly with the global li­brary that is ac­ces­si­ble to all.”

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