IN-FLIGHT WI-FI PORTAL
“With most passengers carrying a smartphone, tablet or laptop, Qantas decided to install in-flight Wi-Fi on some of their aircraft, and engaged UsTwo Sydney to develop a responsive web portal. Their research suggested business customers were more likely to use laptops in-flight, while leisure customers were more likely to use a smartphone or tablet. So they designed the desktop and mobile breakpoints to ensure that the most relevant information for work and leisure uses was clear and available. Another challenge was ensuring that the moving map showing the plane’s progress ‘bled’ into the rest of the page on larger screens, but it was fully contained on mobile.” USTWO SYDNEY
“When working on websites day in day out, you naturally start picking up how a website operates,” Maynard points out. “To delve more deeply, sites like Awwwards and siteInspire are great for finding cool sites that have been pushed to the max in terms of cutting-edge design. You can also use sites like Tympanus and CodePen to find nice interactive elements that work well across multiple devices and various screen sizes.
“More broadly, practice makes perfect when it comes designing responsively,” he adds. “Something I once did to practise was to find a website that I thought could be improved upon, and then put together a responsive concept.”
Kingston takes a similar view. “Keep your eyes on the web, look at sites on different devices, analyse them,” he recommends. “Keep a list of pain points as well as an inspiration folder of successful experiences when you come across them. Stay alert, RWD is in constant evolution. There is no wrong or right way, experiment!”