Computer Arts - - Digital Design Skills -

“With most pas­sen­gers car­ry­ing a smart­phone, tablet or lap­top, Qan­tas de­cided to in­stall in-flight Wi-Fi on some of their air­craft, and en­gaged UsTwo Syd­ney to de­velop a re­spon­sive web por­tal. Their re­search sug­gested busi­ness cus­tomers were more likely to use lap­tops in-flight, while leisure cus­tomers were more likely to use a smart­phone or tablet. So they de­signed the desk­top and mo­bile break­points to en­sure that the most rel­e­vant in­for­ma­tion for work and leisure uses was clear and avail­able. An­other chal­lenge was en­sur­ing that the mov­ing map show­ing the plane’s progress ‘bled’ into the rest of the page on larger screens, but it was fully con­tained on mo­bile.” USTWO SYD­NEY

“When work­ing on web­sites day in day out, you nat­u­rally start pick­ing up how a web­site op­er­ates,” May­nard points out. “To delve more deeply, sites like Awwwards and siteIn­spire are great for find­ing cool sites that have been pushed to the max in terms of cut­ting-edge design. You can also use sites like Tym­pa­nus and CodePen to find nice in­ter­ac­tive el­e­ments that work well across mul­ti­ple de­vices and var­i­ous screen sizes.

“More broadly, prac­tice makes per­fect when it comes de­sign­ing re­spon­sively,” he adds. “Some­thing I once did to prac­tise was to find a web­site that I thought could be im­proved upon, and then put to­gether a re­spon­sive con­cept.”

Kingston takes a sim­i­lar view. “Keep your eyes on the web, look at sites on dif­fer­ent de­vices, an­a­lyse them,” he rec­om­mends. “Keep a list of pain points as well as an in­spi­ra­tion folder of suc­cess­ful ex­pe­ri­ences when you come across them. Stay alert, RWD is in con­stant evo­lu­tion. There is no wrong or right way, ex­per­i­ment!”

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