PROJECT FACTFILE

Computer Arts - - Studio Sutherl& For Start-rite -

BRIEF: Founded in 1792, shoe man­u­fac­turer Start-Rite has an im­pres­sive pedi­gree. But as part of a strate­gic re­view of the busi­ness car­ried out by its new CEO, it de­cided the brand needed to look and feel more mod­ern and rel­e­vant to to­day’s chil­dren and fam­i­lies. CLIENT: Start-rite, www.star­triteshoes.com STU­DIO: Stu­dio Sutherl& www.stu­dio-suther­land.co.uk PROJECT DU­RA­TION: 18 months LIVE DATE: March 2018

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