SKETCH IT OUT
Jim Sutherland on the importance of starting with scribbles
All our work starts as scribbles, sketches and thoughts caught in the moment, often on a plane or train, and then develops through discussion and experimentation. For Start-rite, we made a number of early sketches that didn’t go anywhere, including ones of various animals wearing shoes and making noises. I love this idea but it didn’t go very far... yet.