Nick Meek on the joys of a long lead time
The thing that was wonderful about this project was that we had quite a lot of pre-production. Usually when I shoot print campaigns, I’ll attend a few meetings, see the visuals, send a location plan, jump on a plane, and go and shoot it – all in a couple of weeks. In this case, we had more than six weeks before we even started to look at locations. So there was plenty of time to talk to each other, surround myself with the right people, think everything through. That’s not always possible, but if you can swing it with the client it can really make a difference to the result.