PRE-PRO­DUC­TION PAYS

Computer Arts - - Project Diary -

Nick Meek on the joys of a long lead time

The thing that was won­der­ful about this project was that we had quite a lot of pre-pro­duc­tion. Usu­ally when I shoot print cam­paigns, I’ll at­tend a few meet­ings, see the vi­su­als, send a lo­ca­tion plan, jump on a plane, and go and shoot it – all in a cou­ple of weeks. In this case, we had more than six weeks be­fore we even started to look at lo­ca­tions. So there was plenty of time to talk to each other, sur­round my­self with the right peo­ple, think every­thing through. That’s not al­ways pos­si­ble, but if you can swing it with the client it can re­ally make a dif­fer­ence to the re­sult.

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