Abi Overland shares her Instagram feed
Abi Overland is a freelance illustrator and owner of her own illustrated ceramics and homewares business, which focuses on products with intricately detailed drawings of surreal organic landscapes and animals.
Overland mainly uses Instagram to promote her work, but also sees it as a source of inspiration and a way to keep up to date with trends. “It’s a very positive community, which I find wonderfully uplifting,” she says. “It’s nice to not only showcase products but have fun and be creative with the content itself.”
Having always enjoyed photography as well as illustration, Overland finds Instagram “a nice way to combine the two and create fun – and sometimes slightly magical – photographs of my products.” She also likes to capture her work “in a more personal setting, so potential customers get to know who’s behind the brand,” and hopes this builds more support for small businesses in general and promotes quality products over quantity.