Computer Arts - - Contents -­sta­­land­jer­sey

Abi Over­land shares her In­sta­gram feed

Abi Over­land is a free­lance il­lus­tra­tor and owner of her own il­lus­trated ce­ram­ics and home­wares busi­ness, which fo­cuses on prod­ucts with in­tri­cately de­tailed draw­ings of sur­real or­ganic land­scapes and an­i­mals.

Over­land mainly uses In­sta­gram to pro­mote her work, but also sees it as a source of in­spi­ra­tion and a way to keep up to date with trends. “It’s a very pos­i­tive com­mu­nity, which I find won­der­fully up­lift­ing,” she says. “It’s nice to not only show­case prod­ucts but have fun and be cre­ative with the con­tent it­self.”

Hav­ing al­ways en­joyed pho­tog­ra­phy as well as illustration, Over­land finds In­sta­gram “a nice way to com­bine the two and cre­ate fun – and some­times slightly magical – pho­to­graphs of my prod­ucts.” She also likes to cap­ture her work “in a more per­sonal set­ting, so po­ten­tial cus­tomers get to know who’s be­hind the brand,” and hopes this builds more sup­port for small busi­nesses in gen­eral and pro­motes qual­ity prod­ucts over quan­tity.

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