LIGHTING UP THE WORLD
MERCEDES-BENZ INFOGRAPHIC by Kyle Wilkinson www.kylewilkinson.co.uk
Briefed to create a map that showcased all the countries involved in Mercedes-Benz’s Fashion Week programme, Wilkinson&Co creative director Kyle Wilkinson designed an interactive world made up of thousands of connecting lines. “Fashion in Brazil is much different to that in China, yet the passion for it is exactly the same,” explains Wilkinson, who used the project to illustrate the idea that Mercedes-Benz connects the world through fashion.
“The map is pretty much hand rendered – it’s not an algorithm or 3D model; just hand-placed lines throughout to build it up, which was time consuming,” he admits. “My favourite part was seeing it come to life. It took a while and to see the results at the end was great.”