PLATFORM FOR PROGRESS
TRAVEL>FORWARD BRANDING by SomeOne https://someoneinlondon.com
World Travel Market (WTM) runs industry-leading travel conferences. To help people capitalise on the opportunities presented by technology within the travel sector, it created Travel>Forward, a new digital arm of WTM, and tasked London agency SomeOne with strategically positioning the brand across all channels for the 2018 launch.
While the travel industry is often associated with palm tree imagery and cultural clichés, SomeOne took a different approach for Travel>Forward. The new branding uses the > symbol both as a chevron and as a graphic device to signify the brand’s progressive nature, evoking the idea of agile, fast thinking.
Senior designer Shaun Turnbull explains: “This brand should be seen as never standing still, continuously unleashing new ideas into the travel industry from proven professionals and bleeding-edge radicals. We’ve applied this thought across all applications, from brochures to a bespoke typeface and iconography set.”