ROOT AND BRANCH UP­DATE

Computer Arts - - Digital Design Skills - DANIEL SMITH CEO, FIREWORX

“Lon­don-based wealth man­age­ment firm Edi­son ap­proached us at the cre­ative mar­ket­ing agency Fireworx to help re­design and re­build its web­site, and SEO played a key role in the project. Com­pet­ing in the ul­tra-com­pet­i­tive fi­nan­cial ser­vices sec­tor in the eco­nomic cen­tre of Eu­rope, it was cru­cial for Edi­son to pre­serve its cur­rent link eq­uity with a com­pre­hen­sive plan for 301 redi­rects. Fol­low­ing this process, we also car­ried out a site-wide au­dit, key­word re­search and re­viewed the site’s in­for­ma­tion ar­chi­tec­ture to en­sure it was tar­get­ing the cor­rect au­di­ence, us­ing op­ti­mal ter­mi­nol­ogy through its re­vised struc­ture and con­tent.”

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