BOOST YOUR SEO

FIVE TIPS FOR IM­PROV­ING SEO ON YOUR WEB­SITE DE­SIGNS

Computer Arts - - Digital Design Skills -

1 LEARN BY DO­ING

“All de­sign­ers need to un­der­stand how SEO works and sec­ond-guess how Google and other search en­gines, are mov­ing the goal­posts,” says James Huckle, head of tech­nol­ogy at dig­i­tal agency Mirum UK. “In the short term, the best way to do this is to get your own web­site that you can con­trol, add some con­tent, so­cial links and an­a­lyt­ics, then do some tests and see what hap­pens.”

2 KEEP EX­PER­I­MENT­ING

“Don’t be afraid to get out of the sand­box!” says Evan Fraser of Graph­icSprings.com. “Try on-site op­ti­mi­sa­tion tech­niques on your live site, to see how search en­gines re­spond. There are tons of re­sources on­line, but you won’t know what works for you un­til you try.”

3 USE FREE RE­SOURCES

“Rand Fishkin and his White­board Fri­days are an ab­so­lute must for any­body learn­ing SEO,” says Fraser. “SearchEngine­Jour­nal and the GSQi Blog are also very in­for­ma­tive. And in gen­eral, the MOZ com­mu­nity has been my go-to for many years.”

4 BUILD BACKLINKS

Backlinks from other sites to yours will boost a site’s SEO con­sid­er­ably. “So my tip would be: Find out where rel­e­vant on­line con­ver­sa­tions are hap­pen­ing, and join them,” rec­om­mends John Atkin, head of PR at Affin­ity. “But make sure you stick to the spirit of the com­mu­nity: don’t go wad­ing in with bla­tant com­mer­cial plug­ging. Nudge con­ver­sa­tions, don’t ram them. In time, you’ll build re­la­tion­ships which will re­sult in links and men­tions,” he con­tin­ues.

5 FO­CUS ON SE­CU­RITY

“Search en­gines will con­tinue to pri­ori­tise se­cu­rity and mo­bile com­pli­ance and will re­ward web­sites that con­form to these stan­dards with im­proved rank­ings,” says An­thony Miroballi, front-end de­vel­oper at Chicago-based 50,000feet. “Google is al­ready giv­ing large bumps to sites that utilise its AMP plat­form, and a stripped­down mo­bile ver­sion of your site with en­hanced mo­bile UX will pay div­i­dends.”

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