BRIEF: There has been a lot of talk about adaptive typography for the last couple of years, where designers are able to vary a font’s weight and width axis for true flexibility. Fontsmith set out to create a typeface inspired by classic German fonts of the 1930s that offered true flexibility while sacrificing none of its character when used at different weight, widths and type sizes.
FOUNDRY: Fontsmith, www.fontsmith.com
PROJECT DURATION: 16 months
LIVE DATE: March 2018