Making the cover
David Sum’s competition entry immediately became a favourite, and despite strong competition (honourable mention to Alannah Masters’ supersmart mirror board treatment) nothing could dislodge his startling cover from the top spot. His clever visual concept and stunning execution works exactly like all great covers should: eyecatching from a distance, smart and rewarding close up, and simply demanding to be picked up.
“My goal was to create a 3D typography effect in a flat surface,” David explains. “I wanted to place it in a labyrinth – a metaphor for getting into the industry – which causes an optical.”
What made David’s cover even more attractive to us was the potential it held for special treatments, and we experimented with several ideas, such as a die cut, before settling on the final fluted-foil design. Throughout the process, David was a joy to work with, coming up with new ideas and executing them with great diligence.
Watch David’s cover being foiled by Celloglas – plus several other of our special covers being finished – at www.bit.ly/ca-printfinishes
Top: David delivered his eye-catching design as a print-ready graphic. “It was built entirely in Cinema 4D,” he explains. “First of all I drew the letters and the labyrinth, then after that I extruded the shapes. The last step was to bend it in the...