Computer Arts - - Welcome -­sign­

The era of big brands au­to­mat­i­cally com­mand­ing re­spect is over. On page 22, cre­ative di­rec­tor at De­sign Bridge, Asa Cook, ex­am­ines the dos and don’ts of how brands can ap­pear per­son­able in this era of dis­trust.

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