Creative director Kelly Finnegan on making Halo's new Bristol studio homely and inspiring
Creative director Kelly Finnegan takes us on a tour of creative agency Halo’s new Bristol studio
Halo has always been located within the mighty creative hub that is Bristol, but we’re now settling into a new studio which sits close to Temple Meads railway station. I’ve recently joined the company myself, and our old studio became pretty snug as part of this continuing expansion.
We might have a graveyard to the left of us and a dodgy hotel to the right, but we've been in our shiny new digs for a month now and it's still new and exciting. The move has given us space to think, grow and escape when needed.
In any studio, space is a big factor. Clichéd as it sounds, without it you really struggle to be able to focus on what you need to do, let alone do it well. We're building a photographic area so we can create our own shoots in the studio, both for client and proactive Halo initiatives. This lets the guys cut loose creatively, show off what else is going on in their heads, then share it to attract other interesting, creative opportunities. Obviously the obligatory pool table and beer fridges help…
Because we've been here for such a brief time, the Halo studio is still changing. We're creating a bespoke creative environment that will hopefully help everyone thrive both creatively and careerwise. I think that's nice. Space, space and more space is different. Oh, and there's a Friska downstairs, always handy for caffeine-fueled afternoons.
In terms of specific studio areas, we have a few items and trinkets that help keep our heads clear whenever we need
to get into that creative flow. This upcycled chair (1), for example, might be a retro rehash but I love It. It gives it more character, it's more comfortable and that is just like us at Halo. And yes, it might be functional, but what's a good creative space with a cork board (2)? It's useful to have a wall space to throw ideas onto.
We're a diverse bunch of characters at Halo, meaning at times we've been known to wear some weird shit. This comic book cover table top (3) is the perfect embodiment of that. It's our way of recognising that sometimes we're prejudged, but we're comfortable with it and take it in our stride if anything. And while we're on the subject, we like to think of ourselves as quite rock ‘n' roll (4) too, hence the stratocaster, amp, and booze.
Everyone likes to feel at home. That's what this retro-style cupboard (5) labelled with a bunch of things does for me. It might look like it's just been ripped right out of the old Channel 4 sitcom Nathan Barley, but I knew it the first time I saw it I wanted it in the studio.
Kelly Finnegan is the newly appointed creative director of Halo, a creative agency based in central Bristol. http://wearehalo.co.uk