DE­SIGN MAT­TERS

Computer Arts - - Contents -

What hobby helps to boost your cre­ativ­ity and why?

TODD PADWICK Cre­ative di­rec­tor, Func­tion & Form http://func­tio­nand­form.co.uk

“DJing has been a huge part of my life since uni­ver­sity. The art of mix­ing forced me to hear mu­sic dif­fer­ently, in a way that dis­sects ev­ery el­e­ment of any given track to its purest form. Even more so when mix­ing on vinyl (my pref­er­ence), which is far more tac­tile then any dig­i­tal for­mat. This skill be­comes my med­i­ta­tion; a chance to clear my head af­ter a day at the of­fice, ready to return with fresh eyes the next morn­ing. Be­ing able to re­set and avoid the temp­ta­tion to take work home is very im­por­tant. I also be­lieve that play­ing mu­sic in our stu­dio helps the creatives re­lax and set­tle into their en­vi­ron­ment, be­com­ing more open to new ideas. With a shared Spo­tify playlist, the whole team can con­trib­ute. Per­son­ally, I am a fan of jazz, hip-hop, soul and funk, but it was drum & bass that first got me into mix­ing.”

DEANNA WATKINS Free­lance graphic de­signer, Pa­per Tiger Cre­ative www.pa­per­tiger­cre­ative.co.uk

“Quilling re­ally helps boost my cre­ativ­ity. It in­volves us­ing of strips of coloured pa­per that are rolled, shaped, then glued to cre­ate dec­o­ra­tive de­signs. Last year, I be­came a free­lance graphic de­signer and quilling has helped de­clut­ter my mind from all the op­er­a­tional de­mands that came from set­ting up my own busi­ness. It’s a play­ful form of cre­ativ­ity, but it also over­laps with my graphic de­signer role. It re­quires a light touch, with in­tense con­cen­tra­tion and an end pic­ture in mind. I’m used to help­ing clients vi­su­alise their out­come so here I’m just do­ing that for my­self. Quilling also gets me away from the screen and keeps me in touch with more tra­di­tional forms of de­sign, which could be a new av­enue for me to im­ple­ment in free­lance projects. Find my re­sults on In­sta­gram @pa­perthings­bydee.”

SARAH BREW­STER Ac­count man­ager, Flow Cre­ative www.weare­flow.uk

“Ex­er­cise boosts my cre­ativ­ity most as well as the team’s. When you spend most of your day in­tently star­ing at screens, it feels great to go out and get the heart rate go­ing fast. I’m nor­mally found at my lo­cal park run­ning ev­ery Satur­day morn­ing, ready to blast the cob­webs away with a 5K. I also like to get a couple of mid-week morn­ing runs in to im­prove my time when pos­si­ble. It’s the best way to re­fo­cus my mind and feel ready to tackle the next cre­ative brief. Some col­leagues are re­ally into their box­ing and I at­tend a morn­ing class with some other de­sign pals, too. It gets our day off to a great start and we come into work ready for any­thing. Mu­sic’s an­other pas­sion of ours in the stu­dio. You can’t beat a killer 1980s playlist to get the cre­ative juices go­ing. Em­bar­rass­ingly, the Top Gun theme works won­ders.”

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