What hobby helps to boost your creativity and why?
TODD PADWICK Creative director, Function & Form http://functionandform.co.uk
“DJing has been a huge part of my life since university. The art of mixing forced me to hear music differently, in a way that dissects every element of any given track to its purest form. Even more so when mixing on vinyl (my preference), which is far more tactile then any digital format. This skill becomes my meditation; a chance to clear my head after a day at the office, ready to return with fresh eyes the next morning. Being able to reset and avoid the temptation to take work home is very important. I also believe that playing music in our studio helps the creatives relax and settle into their environment, becoming more open to new ideas. With a shared Spotify playlist, the whole team can contribute. Personally, I am a fan of jazz, hip-hop, soul and funk, but it was drum & bass that first got me into mixing.”
DEANNA WATKINS Freelance graphic designer, Paper Tiger Creative www.papertigercreative.co.uk
“Quilling really helps boost my creativity. It involves using of strips of coloured paper that are rolled, shaped, then glued to create decorative designs. Last year, I became a freelance graphic designer and quilling has helped declutter my mind from all the operational demands that came from setting up my own business. It’s a playful form of creativity, but it also overlaps with my graphic designer role. It requires a light touch, with intense concentration and an end picture in mind. I’m used to helping clients visualise their outcome so here I’m just doing that for myself. Quilling also gets me away from the screen and keeps me in touch with more traditional forms of design, which could be a new avenue for me to implement in freelance projects. Find my results on Instagram @paperthingsbydee.”
SARAH BREWSTER Account manager, Flow Creative www.weareflow.uk
“Exercise boosts my creativity most as well as the team’s. When you spend most of your day intently staring at screens, it feels great to go out and get the heart rate going fast. I’m normally found at my local park running every Saturday morning, ready to blast the cobwebs away with a 5K. I also like to get a couple of mid-week morning runs in to improve my time when possible. It’s the best way to refocus my mind and feel ready to tackle the next creative brief. Some colleagues are really into their boxing and I attend a morning class with some other design pals, too. It gets our day off to a great start and we come into work ready for anything. Music’s another passion of ours in the studio. You can’t beat a killer 1980s playlist to get the creative juices going. Embarrassingly, the Top Gun theme works wonders.”