Bio Tracker

Our fu­tur­ists-in-res­i­dence at The Fu­ture Lab­o­ra­tory ask: ‘how can we ben­e­fit from democra­tised ac­cess to our health data?’

Computer Arts - - Culture -

Un­til now for­malised health data has been in­ac­ces­si­ble to con­sumers, stored on hos­pi­tal com­put­ers or re­tained by third-party com­pa­nies to be sold on to large phar­ma­ceu­ti­cal con­glom­er­ates. How­ever, new prod­ucts and ser­vices are sig­nalling times of change by giv­ing users im­me­di­ate ac­cess and own­er­ship of their own per­sonal med­i­cal in­for­ma­tion.

For The Fu­ture Lab­o­ra­tory’s re­cent Health & Well­ness Fu­tures Fo­rum, we cre­ated Bio Tracker, a spec­u­la­tive plat­form that en­ables peo­ple to ex­plore the fu­ture of democra­tised data own­er­ship, where con­sumers, not phar­ma­ceu­ti­cal com­pa­nies, are in charge of their health data.

In the near fu­ture, con­sumers could man­age their health data through plat­forms like Bio Tracker to al­low them to re­view which com­pa­nies have ac­cess to their clin­i­cal records, and also se­lect which in­for­ma­tion to ex­change for

brand part­ner­ships and ex­clu­sive prod­uct re­wards. From oc­ca­sional users hop­ing to claim prod­uct dis­counts to shar­ing en­thu­si­asts sell­ing their data in ex­change for uni­ver­sal ba­sic in­come, the emer­gence of data track­ing and trad­ing ser­vices will give rise to com­pletely new con­sumer be­hav­iours and de­sires.

The Bio Tracker con­cept is based on in­no­va­tions emerg­ing at the intersection of health­care and tech­nol­ogy. An early ex­am­ple of this is a new fea­ture in the Ap­ple Health app that will ag­gre­gate med­i­cal data from par­tic­i­pat­ing hos­pi­tals and clin­ics, as well as from the iPhone, giv­ing users im­me­di­ate ac­cess for the ul­ti­mate con­ve­ni­ance.

Blockchain tech­nol­ogy is tak­ing this one step fur­ther by pro­vid­ing new op­por­tu­ni­ties for peer-topeer ser­vices that not only en­able peo­ple to take con­trol of their own health-re­lated data, but mon­e­tise it too. CoverUS’s blockchain-based data mar­ket­place al­lows con­sumers to gen­er­ate a bio­met­ric rev­enue stream by pop­u­lat­ing their dig­i­tal wal­let with in­for­ma­tion from an elec­tronic health record (EHR). The brand pays for the data col­lected through the fixed-price cryp­tocur­rency CoverCoin, which, in the fu­ture, the com­pany hopes users will be able to spend on ser­vices such as gym mem­ber­ship.

Cit­i­zen Health is a health­care com­mu­nity built on the Ethereum blockchain that aims to erad­i­cate the health in­sur­ance model. Billed as a ‘de­cen­tralised Ama­zon for surg­eries, treat­ments and other health­care needs’, the brand also aims to mon­e­tar­ily in­cen­tivise peo­ple to lead health­ier life­styles by col­lat­ing data from pop­u­lar health and fit­ness track­ers, us­ing its al­go­rithm to cal­cu­late changes in the user’s health score over time. It awards Medit to­kens, which can be ex­changed for ex­clu­sive re­wards.

With such sig­nif­i­cant con­sumer shifts al­ready hap­pen­ing, it’s only a mat­ter of time be­fore we each have our own unique Bio Track­ers. The big ques­tion is, how will you trade your per­sonal health data? Dis­cover more about Bio tracker at: www.the­fu­ture­lab­o­ra­ bio-tracker

Above: Dig­i­tal health plat­forms like Bio Tracker will al­low users to trade data with care­fully se­lected brands, ex­chang­ing the in­for­ma­tion for ex­clu­sive in­sights and re­wards.

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