Lost and Foundry

Computer Arts - - Culture - www.font­smith.com

With its core aim be­ing to break the cy­cle of home­less­ness us­ing its self-de­scribed ‘Em­ploy­ment Academy', The House of St Barn­abas was the per­fect place to un­veil Font­smith and M&C Saatchi's Lost and Foundry ty­pog­ra­phy cam­paign – a col­lec­tion of seven fonts crafted us­ing the crum­bling signs around Soho. The fonts, whose names in­cluded FS Cen­tury (above), FS Cat­tle, and FS Port­land, were each de­signed with a spe­cific mean­ing or lo­ca­tion in mind.

Each were made avail­able for pur­chase, with all pro­ceeds go­ing to­wards the so­cial en­ter­prise's ef­forts. Re­gard­ing the event, M&C Saatchi's Justin Tin­dall said; “When buy­ing, you will not only get seven fan­tas­tic type­faces that will in­ject Soho into any­thing you cre­ate, you will also be sup­port­ing an or­gan­i­sa­tion mak­ing a real dif­fer­ence to peo­ple who are re­build­ing their lives”.

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