Lost and Foundry
With its core aim being to break the cycle of homelessness using its self-described ‘Employment Academy', The House of St Barnabas was the perfect place to unveil Fontsmith and M&C Saatchi's Lost and Foundry typography campaign – a collection of seven fonts crafted using the crumbling signs around Soho. The fonts, whose names included FS Century (above), FS Cattle, and FS Portland, were each designed with a specific meaning or location in mind.
Each were made available for purchase, with all proceeds going towards the social enterprise's efforts. Regarding the event, M&C Saatchi's Justin Tindall said; “When buying, you will not only get seven fantastic typefaces that will inject Soho into anything you create, you will also be supporting an organisation making a real difference to people who are rebuilding their lives”.