Nick Car­son finds a shared spirit for in­no­va­tion amongst the eclec­tic lineup at July's Glug Lon­don

Computer Arts - - Culture -

Valentina D'Efil­ippo and Hem Pa­tel from data vi­su­al­i­sa­tion spe­cial­ist Sig­nal Noise kicked off pro­ceed­ings at July's Glug Lon­don with a dizzy­ingly var­ied show­case of ana­logue and dig­i­tal in­stal­la­tions, rang­ing from us­ing coloured stick­ers to can­vas pub­lic opin­ion on what Lon­don's next hip­ster area would be, to vi­su­al­is­ing in­flu­en­tial tweets from the #MeToo move­ment as an in­ter­ac­tive dan­de­lion.

The stu­dio also pro­vided a three-step guide to mak­ing your self-ini­ti­ated projects a suc­cess. Firstly, set a theme: how you ask the ques­tion is ev­ery­thing. Se­condly, al­low enough time: set a dead­line, make it pub­lic, and stick to it. And thirdly, be ded­i­cated: "When you don't give up," in­sisted D'Efil­ippo, "any­thing can hap­pen."

Marsh­mal­low Laser Feast's Robin McNi­cholas went on to ex­plore how he be­came fas­ci­nated with ex­pe­ri­en­tial de­sign for phys­i­cal spa­ces, and how a project en­ti­tled Laser Face – in which par­tic­i­pants stuffed marsh­mal­lows into their mouths, and the en­su­ing gurn­ing move­ments were trans­lated into a laser show – gave the stu­dio its name.

Pas­sion­ate about in­no­va­tive, conceptual use of tech, the team have also dab­bled in high­res­o­lu­tion vol­u­met­ric scan­ning, and is cur­rently re­search­ing 'mark­er­less' mo­tion-track­ing of de­formable ob­jects, such as candy floss – us­ing AI to 'learn' how ma­te­ri­als re­act to stim­uli.

An­thony Bur­rill brought the room back to re­al­ity, chat­ting about tac­tile prints and books with his char­ac­ter­is­tic warm hu­mour, be­fore DixonBaxi's found­ing duo rounded off pro­ceed­ings with a pol­ished pre­sen­ta­tion of the 10 things that drive them, neatly sum­marised as fol­lows:

1) Fear is good. 2) Cre­ate with op­ti­mism. 3) Only work with awe­some peo­ple. 4) Don't be afraid to ask why. 5) Make the au­di­ence the hero. 6) Own an idea. 7) Cre­ate a pow­er­ful story. 8) Make ev­ery mo­ment an ex­pe­ri­ence. 9) Say no. 10) For­get what you know, and start again.

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