FORGET WHAT YOU KNOW
Nick Carson finds a shared spirit for innovation amongst the eclectic lineup at July's Glug London
Valentina D'Efilippo and Hem Patel from data visualisation specialist Signal Noise kicked off proceedings at July's Glug London with a dizzyingly varied showcase of analogue and digital installations, ranging from using coloured stickers to canvas public opinion on what London's next hipster area would be, to visualising influential tweets from the #MeToo movement as an interactive dandelion.
The studio also provided a three-step guide to making your self-initiated projects a success. Firstly, set a theme: how you ask the question is everything. Secondly, allow enough time: set a deadline, make it public, and stick to it. And thirdly, be dedicated: "When you don't give up," insisted D'Efilippo, "anything can happen."
Marshmallow Laser Feast's Robin McNicholas went on to explore how he became fascinated with experiential design for physical spaces, and how a project entitled Laser Face – in which participants stuffed marshmallows into their mouths, and the ensuing gurning movements were translated into a laser show – gave the studio its name.
Passionate about innovative, conceptual use of tech, the team have also dabbled in highresolution volumetric scanning, and is currently researching 'markerless' motion-tracking of deformable objects, such as candy floss – using AI to 'learn' how materials react to stimuli.
Anthony Burrill brought the room back to reality, chatting about tactile prints and books with his characteristic warm humour, before DixonBaxi's founding duo rounded off proceedings with a polished presentation of the 10 things that drive them, neatly summarised as follows:
1) Fear is good. 2) Create with optimism. 3) Only work with awesome people. 4) Don't be afraid to ask why. 5) Make the audience the hero. 6) Own an idea. 7) Create a powerful story. 8) Make every moment an experience. 9) Say no. 10) Forget what you know, and start again.