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NOSTALGIC GLAMOUR NOELLE HOTEL IDENTITY by Peck & Co http://peckandco.com
New boutique hotel in downtown Nashville TN, Noelle, brought in local design firm Peck & Co to create a new identity for the establishment to better reflect the personality of the city. Core to this identity is a symbol of the area’s native Great Blue Heron, brought to life through beautiful line drawings and a bird-inspired numeral set.
“While wanting to represent the history of the building and city, we chose to honour the Art Deco features of the hotel’s original interior in our type selection, illustration style and colour palette” says Peck & Co president and creative director, Benji Peck. “And adding a contrasting, mischievous tone, seen throughout the collateral.” The interior architecture acts as a ‘ribbon’ in all the branding, representing the wider change that occurs in cities prone to the rush of tourism like Nashville. “It portrays how a place like Noelle can be used to connect past-to-present and present-to-future,” adds Peck.