RICH HIS­TORY

Computer Arts - - Showcase -

UNICEF BALL 2018 IDEN­TITY by Kevin Cantrell Stu­dio http://kevin­cantrell.com

Unicef USA com­mis­sioned bou­tique de­sign firm Kevin Cantrell Stu­dio to cre­ate a com­pre­hen­sive iden­tity sys­tem for the 2018 Unicef Ball. In­spired by the glam­our of the venue lo­ca­tion, the type-based iden­tity takes in­spi­ra­tion from the Unicef olive leaf mo­tif and art deco ar­chi­tec­ture.

“The goal was to el­e­vate the Unicef Ball brand to prop­erly con­vey the rich his­tory of LA’s op­u­lent deco ar­chi­tec­ture and cul­ture,” re­calls founder and cre­ative di­rec­tor Kevin Cantrell, adding that art deco was a nat­u­ral stylis­tic choice to con­vey the glam­our and pres­tige of LA.

“Ul­ti­mately, the aim was to help pro­mote the event to a ‘higher end’ au­di­ence to re­ceive more do­na­tions in UNICEF’s world­wide ef­forts to help chil­dren first,” he con­tin­ues. “The re­ac­tion is our favourite part of the project. Many of the pa­trons loved the iden­tity so much they ended up fram­ing it.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.