MU­SIC DE­SIGN

Computer Arts - - Showcase -

ONLY CON­NECT FES­TI­VAL OF SOUND 2018 by Non-For­mat http://non-for­mat.com

Only Con­nect is an an­nual mu­sic fes­ti­val or­gan­ised by Nor­we­gian pro­moter nyMusikk. Since 2012, de­sign duo Non-For­mat has de­signed the pro­mo­tional ma­te­rial for the fes­ti­val, pro­duc­ing a visual theme that can be ex­tended across posters, pro­grams, T-shirts and the like.

This year, events were di­vided be­tween two venues in cen­tral Oslo: Sen­tralen - a grand space within a for­mer bank; and Skip­per­gata, a more mod­est old ware­house build­ing. To con­vey the con­trast be­tween the two venues, Non-For­mat - in col­lab­o­ra­tion with ANTI - cre­ated a mod­u­lar il­lus­tra­tion of an Ionic col­umn, found in abun­dance at the Sen­tralen venue. “We then de­con­structed it to rep­re­sent the Skip­per­gata venue,” ex­plains NonFor­mat’s Jon Forss. “We chose green for the col­umn - a ref­er­ence to the green mar­ble found at Sen­tralen - and then con­trasted it with red for the scat­tered mod­u­lar el­e­ments rep­re­sent­ing the more avant-garde lineup set to per­form at Skip­per­gata.”

Es­tab­lish­ing a well-bal­anced hi­er­ar­chy of il­lus­tra­tion and in­for­ma­tion is al­ways tricky, Forss ad­mits. “For ex­am­ple, there’s al­ways a need to dis­play the list of per­form­ers on the poster, but our at­tempts to keep that list quite small are usu­ally met with a cer­tain amount of re­sis­tance.”

Plus, the pro­gram is writ­ten in both English and Nor­we­gian so the pair have to run the list­ing twice. “To help make sense of it all we have two front cov­ers, with the English text run­ning for half of the pro­gram and then you can flip the pro­gram over and start again a sec­ond time in Nor­we­gian.”

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