HOW TO STAY IN­SPIRED

Jim Suther­land and Rosey Trick­ett share how they never run out of ideas

Computer Arts - - Studio Insight -

1. FEED YOUR BRAIN

Jim Suther­land makes sure he sur­rounds him­self by in­spi­ra­tion of dif­fer­ent types. “Keep your eyes and brain open all the time,” he says. For him, this in­volves go­ing to ex­hi­bi­tions, read­ing books, lis­ten­ing to mu­sic, and en­joy­ing art and good food.

2. DO LOTS OF PROJECTS

Suther­land has worked across a huge va­ri­ety of projects, and says that this va­ri­ety is key to suc­cess. “I think it’s very im­por­tant to work across sec­tors and project types,” he ex­plains. “All of them feed into each other to you as a de­signer and a per­son. You get bet­ter with ev­ery project you do,” he adds. “When I get to 80 I’m go­ing to be re­ally good at this.”

3. EX­PER­I­MENT

“Re­search, ex­per­i­ment, and play a lot, “says Suther­land. “This will help feed your cre­ativ­ity and give you ideas you never knew were there or thought your­self ca­pa­ble of.”

4. TAKE A BREAK

“Just get out­side for a bit,” says Trick­ett. “Cy­cle, go for a walk, what­ever. Ev­ery time I’m stuck for an idea it’s as soon as I’m cy­cling home or walk­ing to the shop and not wor­ry­ing about it that it comes.”

5. COL­LAB­O­RATE WITH PEO­PLE

“Col­lab­o­ra­tion is key for our stu­dio,” ex­plains Suther­land. “On many projects we’ve been lucky enough to work with some amaz­ing peo­ple. For ex­am­ple, we are cur­rently work­ing with Mowat & Com­pany, a won­der­ful ar­chi­tec­tural prac­tice, which I’m re­ally en­joy­ing,” Jim says. “In terms of choos­ing your col­lab­o­ra­tors? I think you need to like each other, and re­spect each others’ work.”

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