PROJECT FACTFILE

Computer Arts - - Project Diary -

BRIEF: To de­sign a new, clear and mem­o­rable iden­tity that evolves Funer­al­Booker into Be­yond, con­vey­ing what the com­pany does in a mar­ket be­hind the times in terms of brand­ing, mar­ket­ing, pric­ing or over­all qual­ity of ser­vice. The new in­den­tity will in­tro­duce Be­yond vis­ually and ver­bally as a mo­bile-first iden­tity. THE CLIENT: Be­yond, https://be­yond.life THE AGENCY: Some­One, https://some­onein­lon­don.com PROJECT DU­RA­TION: 3 months LAUNCH DATE: July 2018

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