FASH­ION­ABLY FLEX­I­BLE

Computer Arts - - Showcase -

AGNES LLOYD-PLATT BRAND­ING by Seachange stu­dio www.seachange.stu­dio Com­mis­sioned to cre­ate a bold and con­tem­po­rary iden­tity sys­tem for fash­ion pho­tog­ra­pher and film­maker Agnes Lloy­dPlatt, Auck­land-based stu­dio Seachange looked to the client’s quirky cre­ative ethos for in­spi­ra­tion. “To con­vey the per­son­al­ity of her work, we cre­ated a be­spoke word­mark that’s bold and con­fi­dent, fash­ion­able but a lit­tle fucked-up, a touch psychedelic – with a bit of nos­tal­gic magic.” says Amanda Gaskin, co­founder and cre­ative di­rec­tor of Seachange.

The lo­go­type lends it­self to large sizes, en­abling it to be used as a textural el­e­ment to sup­port Lloyd-Platt’s photography. “The flex­i­ble sys­tem can be lay­ered over im­agery or used as graphic wall­pa­per be­hind im­ages,” adds co-founder Tim Don­ald­son.

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